Health Communication From Theory to Practice
By:Renata Schiavo
Published on 2013-11-04 by Jossey-Bass
Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on: Health equityUrban healthNew mediaEmergency and risk communicationStrategic partnerships in health communicationPolicy communication and public advocacyCultural competenceHealth literacyThe evaluation of health communication interventions
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